MASTERING THE MUSIC BUSINESS 2022

Taking influence from the golden ages of the 60’s and 70’s, British pop and trippy psychedelia, Love’n’Joy’s music can be perceived as a journey of "tribal collective unconsciousness". However, they also put forward certain hard rock elements and plenty of guitars, which lend a rougher edge to the whole - Jimi Hendrix and Led Zeppelin are among their influences, after all. Their work fully reflects the spirit of a new, resurgent Ukrainian rock music.