Group Creative Director with 10 years of advertising experience, Rusu has a background of Art Direction which makes him also the go to leader of Visual Communication across McCann divisions. With hundreds of campaigns on clients like Vodafone, MasterCard and CocaCola, and work that has been awarded in festivals such as Effie, Golden Drum or Cannes Lions, his everyday goal is to challenge every brand act and turn it into a valuable piece of creativity.